LinkPanda Manifesto
Authority & Ethical Link Building
Our Standards and Commitments to Link Building Excellence.
Table of Contents
1. Introduction
At LinkPanda, we are committed to setting the highest standards in link building and SEO practices. Our manifesto outlines our dedication to high-quality, ethical link building and reflects our core principles and services.
We aim to deliver exceptional value to our clients while adhering to ethical standards that foster long-term success and integrity in SEO practices.
You can also download our Manifesto here
2. Who We Are
LinkPanda has a dedicated team of link building specialists and SEO enthusiasts. Every team member has gone through extensive training in advanced link building concepts to deliver the best quality link mentions.
2.1 The Team
Based in West London in the United Kingdom, LinkPanda serves businesses and enterprises worldwide in securing quality link mentions to grow website traffic.
At this point (2024) we are a team of 10-15 people. We are predominantly working with software-as-a-service brands (SaaS) and full-service SEO agencies with white-label link building.
LinkPanda team members in Central London, UK
How it Started
In building up our own software-as-a-service brand (SaaS) LeadGen App, we have learned and mastered link building ourselves, climbing to a domain rating of 70 and massive organic traffic growth.
Launching LinkPanda has been the natural progression from developing our SaaS that provides access to our expert link building team, helping build the foundation for the same success in SEO that we have experienced. Our second biggest clientele are SEO agencies, especially those in need of experts link building assistance
2.2 The Management
LinkPanda was developed and is run by Christopher Lier (CEO & Marketing Manager) and Waseem Bashir (CFO & Technical Lead).
Christopher is an SEO and digital marketing expert who helps B2B brands generate leads and increase sales through effective online strategies.
He founded his first agency Leadcube Media in 2017, where he has managed SEO for major clients like American Express Global Business Travel.
With a strong focus on multi-language and corporate SEO, especially in the German market, Christopher has worked across various regions including the DACH region, North America, and the UK.
He is also the co-founder of LeadGenApp.io, a SaaS platform that aids B2B brands in generating quality leads with personalized online forms.
Waseem transitioned from a lucrative role in London’s financial sector in 2015 to start his own venture, now the world’s leading landing page design agency Apexure.
Since then, he has worked with over a thousand clients around the world, addressing various marketing challenges and helping them achieve their goals. His expertise includes B2B marketing, lead generation, SaaS, and creating high-converting landing pages.
Waseem is dedicated to assisting startups and established companies in refining their marketing strategies, driving exceptional results, and realizing their ambitions. He also runs a successful YouTube channel on educational B2B marketing content.
3. What We Stand For
Real Business Websites & Blogs
We prioritize working with genuine business websites and blogs. Our focus is on high-quality, reputable sites that offer real value to their readers and clients.
Manually Approved Websites Only
We ensure that all websites we work with are manually reviewed and approved. This rigorous approval process guarantees that we only engage with sites that meet our high standards for quality and relevance.
Guaranteed Delivery Times
We adhere to strict turnaround times, delivering on our promises within the agreed time frames. Our commitment to timely delivery ensures that our clients can rely on us for consistent and predictable results.
Accurate Website Metrics
We emphasize the importance of accurate and transparent website metrics. Our links are placed on sites with verified metrics to ensure quality and effectiveness.
Our Promise: We deliver On Time. On Target. On Budget
4. What We Oppose
Strictly No PBN Links
We do not engage with Private Blog Networks (PBNs). Our focus is on building links through legitimate and reputable channels.
No Black Hat SEO
We strictly avoid black hat SEO techniques. Our practices are aligned with ethical standards and best practices to ensure sustainable and effective SEO strategies.
No Gaming, Gambling, Pharma, etc.
We do not work with industries such as gaming, gambling, pharma, or other sectors that are prone to spam practices. Our focus is on ethical and reputable industries, both for our clients and the link mentions we source.
No Link Exchanges
We do not participate in link exchanges. Our link building strategies are designed to provide genuine value and relevance rather than engaging in reciprocal linking schemes.
5. Our Link Building Standards
In all our link building projects and campaigns, we adhere to the following framework of 15 LinkPanda standards, developed through years of expertise in SEO and link building.
1. Requirement Match
We build links according to your specific requirements regarding Domain Rating (DR), traffic, and industry focus. This tailored approach ensures that the links we generate align perfectly with your SEO goals and target audience.
2.Link-Level Guarantee
We collaborate with you to set clear targets for different levels of link quality, establishing well-defined quality standards for our link-building efforts. We strictly avoid engaging with links that fall into level 1 or 2 on our quality framework. Additionally, we are capable of providing only level 4 or level 5 links to meet your specific needs, ensuring the highest quality and effectiveness.
See the table below for a detailed explanation of the link-level quality framework.
Explanation
- Anchor Text Relevancy: Anchor text is clearly defined and in line with the target URL.
- Contextual Sentence/ Paragraph Match: Link placed in a sentence that matches the content of the target URL, the anchor text.
- Blog Relevancy Match: Link placed inside a blog post that is purely related to the topic you are covering on the target URL (Full contextual relevance on URL level).
- Domain Industry Match: Link placed inside a blog post that is purely related to the topic you are covering on the target URL as well on a domain that is also related to the target URL domain/topic (Full contextual relevance on URL level and domain level).
3. Natural anchor texts
We ensure that the anchor texts used for link building appear natural and seamlessly fit within the content. This approach helps maintain the integrity and readability of the text while providing effective SEO benefits. The goal is to avoid overly optimized or unnatural phrases that might signal manipulation to search engines. We also entirely stay away from any type of promotional/click-bait anchor text and limit the use of branded anchor texts.
4. Contextual relevance
All links are placed within content that is relevant to the anchor text and target URL. This contextual relevance not only enhances the user experience but also improves the credibility and authority of the link in the eyes of search engines, leading to better SEO performance.
5. Strictly no AI content
Our content is crafted by human writers, ensuring high quality, originality, and a natural tone. We strictly prohibit the use of AI-generated content to maintain authenticity and trustworthiness in our link-building efforts.
6. Defined anchor text length
We adhere to a specific anchor text length policy, using anchor texts that are at least 2 words and no more than 5 words. Extremely short one-word anchors and overly long anchors both appear spammy and unnatural, so we avoid them to ensure a balanced and organic approach.
7. Partial match anchor text
Our strategy includes the use of partial match anchor texts. These are phrases that include keywords but also incorporate additional words to keep the anchor text looking natural and contextually appropriate, enhancing both user experience and SEO value. We do not build exact-match link mentions.
8. Blog links only
We focus exclusively on obtaining links from blog posts. Blogs provide a more natural and engaging environment for backlinks compared to other types of content, ensuring that the links are more likely to be valuable and relevant. We stay away from generic magazines, directories, commenting sites, or other types of spammy mediums for link building.
9. Placement inside the text body
All backlinks are placed within the main body of the text rather than in footers, sidebars, or other less prominent areas. This placement ensures that the links are more visible and contextually integrated, which improves their effectiveness and perceived naturalness.
10. Limited number of links inside the article
We limit the number of links within each article to prevent it from appearing spammy. By maintaining a balanced number of links, we ensure that each link retains its value and that the overall content remains user-friendly and authoritative. We would not approach blog articles for a link mention if the count of links is unnaturally high.
11. Do-follow links only
All links we build are do-follow, which means they pass on SEO value from the linking site to the target site. This type of link is crucial for improving search engine rankings and increasing the authority of the target site.
12. Permanent placements
We guarantee that all links placed will be permanent. This means that once a link is placed, it will remain in the content indefinitely, providing ongoing SEO benefits and stability.
13.Natural backlinking frequency
We create backlinks at a natural frequency to avoid any suspicion of manipulation. This approach helps ensure that the backlink profile grows organically over time, which is more sustainable and less likely to trigger penalties from search engines.
14. No tags
We do not use tags such as “sponsored” in our link-building strategy. This helps maintain a clean and straightforward approach, focusing on high-quality content and relevant backlinks without additional complications.
15. Delivery on time
We commit to delivering all link-building projects on time. Punctuality is a key aspect of our service, ensuring that clients receive their backlinks as scheduled and can promptly benefit from the SEO improvements.
6.1. SaaS Link Building
Our SaaS Link Building service is tailored specifically for software-as-a-service companies aiming to enhance their online presence and authority. We understand the unique challenges faced by SaaS businesses and craft customized link-building strategies to drive targeted traffic and improve search engine rankings. By securing high-quality backlinks from authoritative sources within the tech and software industry, we help SaaS companies gain credibility and visibility, ultimately boosting their customer acquisition and retention efforts.
Example of Link Building Sheet provided for LinkPanda clients.
6.2. Agency Link Building (White-label)
LinkPanda offers white-label link-building services for digital marketing agencies. Our Agency Link Building service allows agencies to outsource their link-building needs to us, enabling them to provide top-notch SEO services to their clients without the overhead of an in-house team. We operate under your brand, ensuring seamless integration with your existing services. Our white-label solutions are designed to deliver high-quality backlinks that meet your client’s specific requirements, enhancing their online authority and search engine performance while you take the credit.
6.3. PR Link Mentions
Our PR Link Mentions service focuses on securing backlinks through strategic public relations efforts. We leverage our extensive network of journalists, bloggers, and influencers to place your brand in prominent publications and media outlets.
These high-quality PR link mentions not only boost your website’s authority and search engine rankings but also enhance your brand’s reputation and visibility.
By integrating PR with SEO, we create a powerful synergy that drives organic traffic and fosters long-term growth for your business.
7. Frequently Asked Questions
Are the link placements permanent?
Yes, all link placements are permanent, ensuring long-term value for your SEO efforts.Are “Sponsored” or “Branded Content” tags used?
No, we do not use “Sponsored” or “Branded Content” tags.Are the links do-follow?
Yes, all links provided are do-follow.Is indexing guaranteed?
Indexing is not guaranteed as it is outside our full control. However, we make every effort to ensure that content is indexed.How do you determine the relevance of a potential linking site to our industry?
At LinkPanda, we ensure relevance by using our link-level framework as shared above:
Anchor Text Relevancy: Aligning anchor text with the target URL.
Contextual Sentence/Paragraph Match: Placing links in content that matches the target URL’s theme.
Blog Relevancy Match: Ensuring links are in blog posts related to the target URL topic.
Domain Industry Match: Choosing domains that are relevant to your industry and target URL.
This approach guarantees that backlinks are contextually and industry-relevant.What strategies do you employ to earn links from high-authority domains?
To secure links from high-authority domains, we use the following strategies:
Link Mentions on Existing Blog Posts: We identify and reach out to high-authority domains to secure mentions and backlinks within their existing blog content. This often involves suggesting updates or additional resources that can naturally incorporate your link.
Guest Post Contributions: We create and contribute high-quality guest posts to reputable blogs and publications within your industry. These posts are designed to provide value to the audience while including backlinks to your site, helping to build authority and credibility.
These methods ensure that the links you acquire come from respected and authoritative sources.What measures do you take to ensure the links you build are sustainable and long-lasting?
We focus on building relationships with reputable sites, creating evergreen content, and avoiding spam or manipulative link-building tactics. Our goal is to secure links that will remain valuable and relevant over time. We have developed these industry relationships over many years and maintain a database of hundreds of website contacts.What methods do you use to acquire editorial links from reputable publications?
We use targeted outreach to journalists and editors, pitch compelling stories and data-driven content, and build relationships with key media contacts. We also leverage press releases and industry events to gain editorial links.How do you adapt your link building strategies for different stages of a website’s growth?
For new websites, we focus on foundational link building to establish authority. For growing sites, we target higher authority links and diversify anchor texts. For established sites, we concentrate on maintaining link quality and leveraging advanced strategies like content syndication and influencer partnerships.How do you ensure that the anchor text ratios are optimized for both SEO and natural reading flow?
We analyze the natural language of your target audience and balance SEO-focused anchors with user-friendly, descriptive phrases. We avoid over-optimization by maintaining a varied and natural anchor text profile.How do you handle link building for clients with multiple websites or domains?
We create separate, customized link building strategies for each website, ensuring that each domain receives targeted and relevant backlinks. We avoid cross-linking excessively between client sites to maintain the integrity of each site’s link profile.How do you measure the impact of link building on brand awareness and authority?
We track metrics such as domain rating, backlinks, referring domains, and search engine ranking improvements. We also monitor increases in direct traffic and brand search volume to gauge the impact on brand awareness.How do you adapt your link building strategies in response to changes in search engine algorithms?
We stay informed about the latest algorithm updates and industry trends. We adjust our strategies to align with new guidelines, focusing on high-quality, relevant, and user-centric link building practices to maintain compliance and effectiveness.What tools and technologies do you use to streamline and optimize your link building processes?
We use a combination of SEO tools such as Ahrefs, Google Search Console, and Google Analytics to identify opportunities, track progress, and measure results. Internally, we use HubSpot for tracking each individual order. We follow standard operating procedures (SOPs) for each team at LinkPanda, incl. outreach, admin, and marketing teams.Can you explain your process for conducting competitor analysis to inform link building strategies?
We analyze competitors’ backlink profiles to identify their high-quality link sources and strategies. We use tools like Ahrefs to uncover their top-performing content and outreach targets, which helps us develop a competitive and effective link building plan for our clients.
8. Next Steps
At LinkPanda, our mission is to uphold the highest standards of quality and ethics in link building. We are dedicated to providing exceptional service and results while maintaining transparency and integrity in all our practices. Our manifesto reflects our commitment to delivering value, adhering to ethical standards, and supporting the long-term success of our clients.
Thank you for choosing LinkPanda. Together, we build links that stand the test of time. Get Started by contacting us via our enquiry form. We look forward to meeting you!