Pension Partners
We helped Pension Partners, an NYC-based investment advisor, boost organic traffic and rankings through a focused SEO campaign—growth without any ad spend.
1. Overview
Pension Partners, LLC is an independent registered investment advisor based in Manhattan, New York City. As a mutual fund management company and a regulated financial entity, Pension Partners has garnered attention for its award-winning performance, including the prestigious Dow Award. Despite its success in the financial sector, Pension Partners sought to enhance its online presence, grow targeted organic traffic, and solidify its position as a leading mutual fund management company in New York.
Strengthening Pension Partners top keywords, bringing more tracked keywords into the top 1 (page 1 rankings) and the top spots (positions 1-3).
2. Description
We developed a focused SEO strategy centered on keyword optimization, content creation, and technical SEO improvements. By targeting high-impact financial keywords and enhancing the website's on-page elements, we aimed to drive qualified organic traffic. Additionally, we implemented a robust tracking setup, including Google Analytics to monitor progress. Our efforts resulted in significant gains in search rankings, organic traffic, and overall website visibility.
3. Campaign Results
Doubling SEO traffic, search visibility and strengthening top keyword rankings.
- Website Users: From 9,060 to 12,940 (+43%)
- Organic Traffic: From 2,350 to 4,700 (+100%)
- Search Impressions: From 62,000 to 156,000 (+152%)
- Top 10 Keywords: From 58 to 84 (+45%)
4. Strategy
The SEO campaign for Pension Partners focused on achieving fast, sustainable growth through purely organic means. The strategy was centered on:
1. Keyword Research and Optimization:
- Identifying high-impact, competitive keywords relevant to the financial and investment sectors. Targeting a mix of short-tail and long-tail keywords to attract both broad and niche audiences. Regularly updating on-page content to improve relevance and ranking potential.
2. On-Page Optimization:
- Enhancing metadata, headers, and content to align with target keywords. Improving the site’s user experience (UX) and internal linking structure to ensure search engines could easily crawl and index pages.
3. Content Strategy:
- Developing high-quality, informative content tailored to industry trends, such as “warren buffett 70 30 rule,” “leveraged ETF long term,” and “bond vs stocks.” Creating blog posts, whitepapers, and guides that answered users’ queries and positioned Pension Partners as thought leaders.
4. Technical SEO:
- Implementing technical fixes to enhance site speed, mobile-friendliness, and overall performance. Ensuring all SEO best practices were followed to improve crawlability and indexing.