Case Study: LeadGen App

Exceptional SaaS website growth with a long-term SEO & link building campaign

1. Overview

LeadGen App, a leading SaaS company, specializes in providing a robust digital form builder and lead management software tailored for B2B companies.

Since January 2020, our team has focused on a strategic SEO and link-building campaign to grow their online presence, increase organic traffic, and boost lead generation.

LeadGen App link building sheet, documenting the 600+ links we sourced to grow SEO results.

2. Campaign Strategy

The main goal was to drive substantial organic growth for LeadGen App by acquiring high-quality backlinks from authoritative and contextually relevant SaaS and business websites. We helped them execute this ongoing link-building campaign, which has been a critical factor in increasing their domain authority and organic traffic, ultimately resulting in higher lead generation.

3. Campaign Results

Through our efforts, LeadGen App achieved remarkable metrics growth

Domain Rating: Increased from 13 to 70
Referring Domains: Grew from 61 to over 2,100
Backlinks: Expanded from 113 to 15,800
Website Traffic: Increased from 500 to 35,806 monthly visitors
SEO Traffic: Rose from 400 to 27,600 visitors per month
Leads Generated: Improved from 60 to 250 leads per month

4. Strategy

We helped secure 641 authoritative backlinks with an average DR of 63 by targeting high domain rating (DR) websites, particularly within the SaaS and business sectors. These links not only improved LeadGen App’s domain rating but also played a pivotal role in enhancing search engine visibility and driving substantial organic traffic. The multi-year SEO campaign also involved the following tasks:

1. Link Building:

Secure high-quality backlinks from relevant and authoritative sites.
Focus on industry-specific link acquisition to enhance domain authority.

2. International SEO:

Expand SEO strategy to include 6 new languages: German, Spanish, French, Portuguese, Italian, and Turkish.
Implement hreflang tags and language-specific URLs.
Optimize content for local search engines in target regions.

3. Technical SEO:

Conduct a comprehensive technical SEO audit to identify and fix issues.
Improve site crawlability and indexing by optimizing site structure and resolving errors.

4. Page Speed Optimization:

Analyze and improve page load times across all devices.
Optimize images, scripts, and other resources to enhance overall site performance.

5. Content Marketing Program:

Develop and execute a content marketing strategy focused on expanding the blog.
Publish new, SEO-optimized articles regularly to drive organic traffic.
Ensure content aligns with target keywords and user intent.

6. Ongoing On-Page Optimization:

Continuously refine on-page SEO elements, including meta tags, headers, and internal links.
Update and optimize existing content to maintain relevance and improve rankings.
Monitor keyword performance and adjust on-page strategies accordingly.

5. Conclusion

Through our strategic link-building efforts, we helped LeadGen App significantly strengthen their online presence. With a robust domain rating of 70 and substantial organic traffic growth, they are well-positioned to continue their upward trajectory in the SaaS industry. This success story underscores the impact of consistent and strategic link-building in driving business growth for SaaS companies.

In-Depth Case Study

LeadGen App International SEO Expansion