B2B SEO Agency
Outrank competitors and dominate search results with the right B2B SEO strategies that deliver tangible results.
What to Expect From a B2B SEO Agency
Secure First Page Rankings
Drive increased traffic to your web pages with top search rankings and boost to gain higher conversions.
Target Right Keywords
Capturing high-quality leads becomes easier when you target the right search intent, which means choosing the right keywords.
Strengthen Your DA/DR
Become a trusted brand with a high domain rating and authority with a dedicated SEO team and strategy to help you out.
Our Approach to Maximizing Your Growth Potential
SEO isn't just about ticking off a checklist—it's about implementing a comprehensive approach that takes into account all aspects of your organic channels and conversion goals. That's where LinkPanda, your B2B SEO agency, comes in.
Your Keyword Treasurer
We push for thorough research and identification of relevant keywords to target based on your industry, services, and buyer personas.
In-depth Competitor and Market Analysis
We analyze your competition and market trends to find gaps and opportunities that can take your web pages from top 100 to top 5.
Technical SEO Audit and Support
Conducting comprehensive technical audits and improvements to identify and fix issues that could hinder your search engine rankings.
Intent & UX-focused
We go beyond keywords to understand the intent behind searches, ensuring your site and content offer the best user experience.
Advanced Optimization Techniques
From query and crawl optimization to Natural Language Processing (NLP), we use advanced techniques to help search engines understand and favor your site.
Data-Driven Decisions
We don't guess—we use data. From SERP analysis to regular testing, our strategies are driven by meticulous data analysis and execution.
Your SEO Powerhouse
At LinkPanda, we deliver unparalleled SEO services backed by
20+ Years Experience
Our Co-founder team has a combined experience of 20 years in Search-Engine-Optimization, going back to 2015.
Proven Results
Our strategies have significantly boosted web traffic, domain authority, leads, and overall website health for our clients.
Diverse Field Experts
We have dedicated experts for all SEO fields, be it on-page SEO, off-page SEO, technical SEO, content-oriented SEO, and UI/UX expertise.
AI-Driven Techniques
We utilize AI-driven content gap analysis, competitor research, lead generation gap analysis, and CRO tracking to secure accurate data.
Custom Team, Custom Solutions
Each project is handled by a dedicated team, which includes an Account Manager, a Senior SEO Analyst, a Content Analyst, and a Reporting Analyst.
Real-Life SEO Presence
We are active in the SEO and B2B SaaS community and present at leading industry conferences in UK, USA and international.
Take the Industry Lead with a Specialized B2B SEO Agency
Don’t let SEO overwhelm you. Take control of your organic traffic with a team with the expertise to guide your marketing efforts to the next level. Book your free consultation call to connect with our SEO experts today.
Invest in the compound effect of organic marketing with SEO and witness your digital presence thrive. By optimizing your website for search engines and strategically crafting content, you’ll experience sustainable growth, increased visibility, and targeted traffic. Reach your full potential with proven SEO strategies.
Our Competitive Edge
At LinkPanda, we excel in basic and advanced marketing, ensuring your SEO strategy is personalized to drive optimal conversions and business growth.
Understanding Your Sales Funnel
Our SEO efforts align with your sales funnel and other marketing efforts, which work together to provide better conversion opportunities. We optimize your touchpoints to secure quality leads.
Enhanced User Flow
We ensure a seamless and engaging user journey by analyzing and optimizing website content with SEO. From intuitive keyword insertion to content generation, we also focus on enhancing user experience.
Search Intent Focus
Our team at LinkPanda delves deep into user intent to craft targeted strategies. We drive organic traffic that converts by aligning content with what users seek. With search intent at the forefront, we ensure your business gets noticed.
Strategy Development
Based on our analysis and your business objectives, we devise a tailored SEO strategy. This could involve optimizing your site architecture, enhancing your content, improving your site's technical performance, or all of these and more
Deep Competitor Analysis
Our comprehensive competitor research reveals insights that fuel your success. By understanding competitors' strengths and weaknesses, we develop data-driven strategies that outsmart the competition.
Our B2B SEO Services
At LinkPanda we provide a comprehensive suite of B2B SEO services designed to increase your online visibility, drive more targeted traffic, improve conversions, and grow your business.
Strategy Development
At LinkPanda, our journey begins with a meticulous plan. We always kickstart our SEO strategy with an in-depth audit of your website and marketing, along with a thorough assessment of your competitors.
Content Optimization
We enhance your website's content to make it more appealing to both search engines and users. This involves making sure it is keyword-rich, valuable, engaging, and structured in a way that search engines can easily understand.
Conversion Rate Optimization
We enhance your website's content to make it more appealing to search engines and users. It ensures it is keyword-rich, valuable, engaging, and structured so search engines can easily understand it.
Technical SEO
We improve your website's ability to convert visitors into leads and customers. It involves optimizing the design and layout of your website, improving user experience, and adjusting conversion pathways.
B2B SEO On-Page Optimization
We handle everything from keyword optimization and meta tag adjustments to content updates and internal linking strategies, ensuring every page is a potential entry point for potential customers.
Lead Generation Tactics
LinkPanda also optimizes your website's call-to-action (CTA) elements, creates valuable content to attract and convert visitors, and helps you build better funnels to reach and engage potential leads.
Keyword Research & Strategy
Using our approach to identify money keywords, we help your business target and attract high-value traffic. Then, we strategically incorporate these intent-focused essential keywords into a comprehensive SEO strategy.
Off-Page-SEO
We use off-page SEO techniques to improve your website's reputation and authority. It includes high authority link building, guest posting and winning unclaimed mentions, all aimed at increasing the visibility of your website beyond just your pages.
LinkPanda's Full-Scale B2B SEO Journey
Our approach to SEO emphasizes not just rankings and traffic,
but also conversions and user experience.
Here’s how we achieve this:
Our journey begins with a deep understanding of your business, goals, and specific conversion objectives, serving as the foundation of our entire strategy.
We analyze your website’s current SEO and UX performance, identifying areas of improvement. This involves studying how users interact with your site and finding opportunities to enhance their experience and increase conversions.
Alongside the SEO and UX audit, we perform a Conversion Rate Optimization (CRO) analysis, looking for ways to transform more of your website visitors into customers. We examine factors like site speed, user navigation, and the efficiency of conversion pathways.
Using the insights from our audits, we create a tailored SEO strategy aimed at improving your rankings, driving more traffic, and boosting conversions. This strategy integrates on-page optimization, UX enhancements, and conversion pathway improvements.
Our team executes the strategy, implementing changes to your website that improve SEO, enhance user experience, and guide visitors more effectively towards conversion points. This involves updates from technical SEO tweaks to significant UX design adjustments.
Using advanced tracking tools, we consistently monitor your website’s performance, focusing on both SEO metrics such as traffic and rankings, and key conversion metrics including conversion rate and user engagement levels.
We believe in transparency and keep you updated with regular reports. These reports provide an overview of the SEO, UX, and conversion performance, offering insights and recommendations for future strategy enhancements.
In the fast-paced digital world, SEO, UX, and CRO trends constantly evolve. We continuously adjust and refine your strategy based on data-driven insights, market changes, and user behavior to keep your website optimized and conversion rates increasing.
With LinkPanda, you’re not just getting an SEO service; you’re partnering with a team committed to providing a comprehensive, conversion-focused SEO journey that considers every aspect of your online presence.
LinkPanda vs Traditional Agency
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Keyword Research & Mapping
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Technical & Content Audit
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Industry-Specific KPIs
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Thorough Competitor Analysis
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Data-Driven Optimization
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10+ Years SEO Experience
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Tech Agnostic
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Meet Your SEO Team
Meet LinkPanda’s SEO Analysts and Specialists: A powerhouse team of search marketers, strategists, copywriters, keyword research specialists, technical SEO experts and link builders. Our mission? To place your B2B website at the top of SERPs where your target audience can easily find you and engage with your brand, starting a conversion-focused journey.
Companies That Use LinkPanda See Results in Profit and Productivity
We helped the B2B tech consultancy DOOR3 achieve a 156% increase in traffic and a 233% rise in SEO leads.
- Domain Rating: From 50 to 61 (+22%)
- Traffic/Month: From 3,900 to 10,000 (+156%)
- SEO Leads/Month: From 3 to 10 (+233%)
Increased Domain Rating 60+, grew referring domains from 673 to 896 (+33%) via link building
- Domain Rating: From 54 to 60 (+11%)
- Referring Domains: From 673 to 896 (+33%)
- Traffic/Month: From 9,797 to 10,253 (+5%)
Your Questions, Answered
B2B SEO (Business-to-Business Search Engine Optimization) is a specialized digital marketing strategy aimed at optimizing a company’s online presence to attract and engage other businesses as potential customers. It focuses on improving the visibility of B2B-oriented websites and content on search engine results pages (SERPs) when businesses search for products or services relevant to their industry.
B2B SEO differs from B2C SEO (Business-to-Consumer SEO) in several ways. The main differences are:
Keyword Intent: B2B keywords typically involve specific products, services, or solutions that address business needs and challenges. B2C keywords often relate to consumer products and are more emotionally-driven.
Purchase Decision Process: B2B sales cycles are generally longer and involve multiple decision-makers. B2C sales cycles are usually shorter and more straightforward.
Content Approach: B2B SEO requires informative, authoritative, and technical content tailored to the needs of business buyers. B2C content may focus on emotional appeals, reviews, and entertainment value.
At LinkPanda, identifying ‘money keywords’ involves a comprehensive analysis of your target market and the specific B2B products or services you offer. Our team conducts in-depth keyword research, considering factors such as search volume, competition level, relevance to your offerings, and user intent. We prioritize transactional keywords, which are terms that indicate high intent to make a purchase or take a specific action. Our approach includes understanding your industry and target audience, analyzing competitor strategies, and leveraging advanced SEO tools and data analysis techniques to pinpoint the most lucrative keywords. By focusing on transactional keywords, we ensure your B2B SEO efforts target prospects who are actively looking to make informed business decisions.
LinkPanda’s comprehensive B2B SEO strategy is tailored to your business’s unique needs and market dynamics. It includes the following key components:
In-Depth Keyword Research: Identifying relevant transactional keywords to drive targeted traffic and leads.
On-Page Optimization: Optimizing website content, meta tags, headings, and URLs to align with target keywords and improve search rankings.
Technical SEO: Auditing and optimizing technical aspects of your website, including site structure, mobile-friendliness, page speed, and schema markup.
Content Marketing: Developing valuable and informative content to establish thought leadership, attract organic links, and engage potential B2B clients.
Off-Page SEO: Building high-quality backlinks from authoritative B2B websites to increase domain authority and boost search rankings.
Local SEO (if applicable): Enhancing visibility for geographically targeted B2B audiences.
Performance Tracking and Reporting: Regular monitoring of SEO metrics, keyword rankings, and lead generation, along with transparent reporting to measure the success of the strategy.
LinkPanda as a B2B SEO agency places strong emphasis on technical SEO to ensure your B2B website performs optimally in search engines. Some of the technical aspects we focus on include:
Site Structure and Navigation: Organizing your website to facilitate easy crawling and indexing by search engines, ensuring a logical hierarchy and user-friendly navigation.
Mobile-Friendliness: Ensuring your website is fully responsive and provides an excellent user experience on mobile devices, as mobile-friendliness is a crucial ranking factor.
Page Speed Optimization: Optimizing website loading times to enhance user experience and improve search rankings.
SSL and Website Security: Implementing SSL certificates and other security measures to protect user data and gain the trust of both search engines and visitors.
URL Structure and Canonicalization: Optimizing URLs for readability, including relevant keywords, and employing canonical tags to prevent duplicate content issues.
XML Sitemaps: Creating and submitting XML sitemaps to search engines to ensure all important pages on your website are discovered and indexed.
Schema Markup: Implementing structured data markup to enhance search engine understanding of your website’s content, resulting in rich snippets and improved visibility in SERPs.
By addressing these technical SEO aspects, LinkPanda ensures that your B2B website is search engine-friendly, accessible to users, and optimized for maximum organic visibility.
On-Page SEO: On-page SEO involves optimizing elements on your website’s individual pages to improve their search engine visibility and relevance. This includes optimizing meta tags (title tags, meta descriptions), headings, URL structure, internal linking, keyword usage, and ensuring high-quality and engaging content. On-page SEO focuses on making your pages more appealing to both search engines and users, aligning them with target keywords and delivering a positive user experience.
Off-Page SEO: Off-page SEO refers to activities performed outside your website that influence its search engine rankings. It primarily focuses on building high-quality backlinks from authoritative websites in your industry. Off-page SEO tactics include content promotion, guest blogging, influencer outreach, social media marketing, and other strategies to increase brand visibility, drive referral traffic, and enhance your website’s overall authority and reputation.
At LinkPanda, we employ a balanced approach to both on-page and off-page SEO, combining them to maximize the visibility and effectiveness of your B2B website in search engine rankings.
LinkPanda understands the importance of content optimization for both SEO and conversions. Our approach involves:
Keyword Research: Identifying relevant transactional keywords that align with your target audience’s search intent and incorporate them strategically into your content.
High-Quality Content Creation: Developing informative, engaging, and authoritative content that addresses your audience’s pain points and establishes your expertise in the B2B industry.
Content Formatting: Optimizing content structure with clear headings, subheadings, bullet points, and proper formatting to enhance readability and user experience.
Meta Tags: Crafting compelling and keyword-rich meta titles and descriptions that encourage clicks from search engine users.
Internal Linking: Establishing a logical internal linking structure to guide users and search engine crawlers to related content, improving website navigation and crawlability.
User Experience Optimization: Ensuring your content is visually appealing, easy to read, and optimized for various devices and screen sizes.
By combining SEO best practices with persuasive and user-centric content, LinkPanda enhances your website’s visibility in search results while delivering a valuable and engaging experience that leads to higher conversions and business growth.
LinkPanda employs various lead generation tactics to drive high-quality leads for your B2B business through SEO strategies. Some of these tactics include:
Targeted Keyword Selection: Identifying transactional keywords with high purchase intent to attract B2B prospects actively looking for products or services in your industry.
Content Marketing: Creating valuable and informative content, such as whitepapers, case studies, and industry reports, to attract and engage potential B2B clients.
Conversion-focused Landing Pages: Designing dedicated landing pages optimized for specific B2B offerings, providing compelling value propositions and clear calls-to-action to encourage lead generation.
Lead Magnets: Offering downloadable resources, webinars, or free consultations in exchange for contact information, allowing you to capture and nurture leads effectively.
Email Marketing Integration: Implementing email capture forms strategically across your website and integrating them with email marketing tools to nurture leads and build relationships.
Social Proof and Testimonials: Showcasing client success stories and testimonials to build trust and credibility, influencing potential B2B clients to engage with your business.
By combining these lead generation tactics with effective SEO strategies, LinkPanda ensures a steady flow of qualified leads that have a higher likelihood of converting into valuable business opportunities.
We track and report on the progress through the following methods:
Analytics Monitoring: Implementing advanced analytics tools, such as Google Analytics, to track various metrics, including website traffic, conversions, bounce rates, and user behavior.
Keyword Ranking Reports: Regularly monitoring keyword rankings to assess improvements in search engine visibility for target keywords.
SEO Performance Metrics: Tracking and reporting on key SEO performance metrics, such as organic traffic, click-through rates, backlink profiles, and domain authority.
Lead Generation Analysis: Evaluating the number and quality of leads generated through SEO efforts, including form submissions, email opt-ins, and phone calls.
Customized Reports: Providing comprehensive reports tailored to your business’s specific goals and metrics, showcasing the progress made, and highlighting areas of improvement.
Regular Communication: Engaging in regular communication with our clients to discuss the progress, address any questions or concerns, and provide recommendations for future optimization.
By utilizing these tracking and reporting methods, LinkPanda ensures that our clients have a clear understanding of the impact of our SEO strategies, enabling them to make informed decisions and drive continuous improvement in their B2B digital marketing efforts.