Content Quality and Topical Authority: We aimed to enhance UX 4Sight’s online presence by focusing on content that would establish them as a topical authority in UX design. Working closely with their team, we developed a content calendar that included new service pages and blog posts tailored to their target audience. These content pieces were optimized to rank for high-value keywords in their niche, ensuring a greater reach for relevant search terms.

On-page Optimization: The next focus was identifying keyword ranking opportunities through on-page optimization. By analyzing the structure and content of existing pages, we realized that there were numerous missed opportunities to rank for critical industry keywords. We implemented targeted edits, including keyword insertion, content refinement, and the optimization of meta tags, to improve search engine visibility and relevance.

Off-page SEO and Link Building: Backlink building was a cornerstone of our off-page SEO strategy. We helped UX 4Sight secure over 120 high domain rating (DR) backlinks from credible, industry-related websites in less than 12 months. These quality links contributed to increasing UX 4Sight’s domain authority, resulting in stronger rankings on competitive keywords and more robust overall SEO performance.

Inbound Lead Generation: As part of our focus on driving business leads, we improved the user journey on UX 4Sight’s website. We improved lead capture forms and created new interactive offer pages to engage prospective clients.  Also, we helped completely redesign the website contact page helping to attract more lead enquiries. The goal was to make the process as seamless as possible, converting more website visitors into qualified leads.