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Case Study: Apexure

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Apexure boosted domain authority through a targeted SEO link building campaign, increasing domain rating and securing high-quality backlinks

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1. Overview

Apexure is a web design and conversion optimization agency that sought to boost its online authority and visibility. They aimed to grow their domain rating and secure high-quality backlinks through an extensive SEO link building campaign.
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We helped Apexure increase it’s domain rating from 54 to 60 points, reaching a high domain authority status.

Solidifying Apexure’s backlink profile by building up strong referring domains. Referring domains went up from 673 to 876 (+33%).

2. Campaign Strategy

Working with Apexure, we focused on securing high-quality backlinks from authoritative domains, conducting comprehensive keyword research, and developing an SEO strategy aligned with market demand. Our efforts included ongoing on-page optimization and a content marketing strategy designed to support their link building goals. The result was a significant increase in domain rating, referring domains, and overall site authority.

3. Campaign Results

Solid SEO performance and growth across all relevant metrics.
  • Domain Rating: Increased from 54 to 60 (+11.11%)
  • Referring Domains: Grew from 673 to 896 (+33.14%)
  • Backlinks: Expanded from 2,167 to 2,256 (+4.11%) 
  • Website Traffic/Month: Rose from 9,797 to 10,253 (+4.65%)
  • SEO Traffic/Month: Increased from 7,665 to 8,008 (+4.47%)

4. Strategy

We helped secure 55 authoritative backlinks with an average DR of 71 by targeting high domain rating (DR) websites. The SEO work concentrated on finding the best, high-authority link mention opportunities as well as content strategy and onm-page optimization work.

1. Keyword Research

  • Conducted comprehensive keyword research to identify high-impact terms relevant to Apexure’s services and target audience.

2. SEO Strategy Development:

  • Developed an SEO strategy grounded in market demand analysis to ensure alignment with industry trends and user intent.

3. Content Marketing Strategy:

  • Conducted research and created a content calendar to drive relevant traffic and support the link building efforts with valuable content.

4. High DR Link Building Campaign:

  • Executed a targeted link building campaign focused on acquiring high Domain Rating (DR) backlinks to enhance domain authority.

5. Ongoing On-Page Optimization:

  • Implemented continuous on-page optimization to improve site performance and user experience, supporting overall SEO goals.

5. Conclusion

The SEO link building campaign successfully increased Apexure's domain rating and overall site authority. The strategic focus on acquiring high-quality backlinks and ongoing on-page optimization contributed to a notable improvement in domain metrics and site traffic. Despite a drop in SEO leads, the campaign enhanced Apexure’s market position and authority, setting a solid foundation for future growth.
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